mag. Špela Sedej

mag. Špela Sedej

mag. Špela Sedej - ONA VE -

Sem Špela, z več kot 12 letnimi izkušnjami v marketingu B2C, tehnično prodajo in marketingom B2B na globalni ravni. Veliko sem se osredotočala na strateški pristop razvoja produktov in storitev, s poudarkom na produktnem managemetnu in vodenju mednarodnih ekip.

Uživam v znamkah, ki mislijo trajnostno, pomagajo ljudem reševati njihove izzive in strmijo k globalnem nastopu na trgu.
V tujini, v Europi in izven, sem delala in se kalila več kot 5 let.
Obožujem hribe in dober ričet. :)



Focused result driven female manager professional with 12 years’ experience in business product development merged with marketing and sales background. I get things done. Armed with broad-based flexible experience in increasing business process efficiency, sales, leadership, marketing, branding, project management and strategic planning. Accomplished 3,5 years of solo female traveling around the globe and working remotely.


1. Global Product Manager ║ Sonce Energija/Suncontract (IT platform/app, P2P eletricity place, crypto)
March 2021 – January 2022 Slovenia, global (reporting to CEO/Owners directly, solar panels and renewable energy sector)

Product Planning and Management
Product Marketing developing product marketing plan and event campaigns to generate product awareness and demand plan product launch, advising the strategy of advertising and public relations, supporting sales and marketing with the necessary product knowledge and technical expertise,
Customer and End-User Support – managing product-related support, feedback and inquiries from users, co-ordinate market research to track customer feedback,
Research and Analysis of market conditions, articulate market requirements and opportunities, identify opportunities

2. Marketing Business Development Senior Manager ║ Herrang DC, remote
June 2017 – April 2020 Canada, Sweden, New Zealand (reporting to Management Board/Owners directly)

Managed 650 international staff from 45+ countries, coached 30 managers in marketing analysis of business development, problem-solving, budget planning, online/digital marketing, pricing, cost analysis,
Reduced annual expenses with an advised cost reduction plan, quality improvements, productivity initiatives and infrastructure enhancements supporting business system
Lead cross functional teams,
Negotiated opportunities within key accounts to achieve practice efficiently and increase revenue,
Monitored and strengthened processes of customer service,
Devised strategy and implemented a tactical plan for coaching and development efficiency model which provided a framework for productive cultural change through complex problem solving

3. Key Account Sales Manager B2B ║ Hidria Corporation, Slovenia and Germany
July 2013 – May 2017 (Sales and Marketing, Avtomotive and HVAC, eletrical steel and fine blanking parts)

Supervised a 6-member cross-functional (product, engineering, sales, support, logistics, marketing in European Union and Worldwide) team and coordinated with six business partners toward the successful launch of a new innovative custom designed product,
Forecasted and delivered projects and achieved the marketing SEO project goals,
Conducted price calculation and negotiations, sales and volume increase targeting,
Exceeded existing business revenue target by creating business strategies and acquiring a complex customer with potential,
Negotiated prices, finalized terms of sales and service agreements for branding with local businesses, national chains and various advertising agencies

4. Trade & Consumer Engagement Projects Executive ║ Philip Morris Ljubljana, Slovenia
Oct 2012 – April 2013 (Tobacco Industry)

M.A. – Strategic Marketing Communication | Ljubljana, Slovenija |
B.A. – Marketing and Public Relations | Ljubljana, Slovenia |


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